Wednesday, March 5, 2014

A Mind Blowing Music Experience for Today’s Generation: Colgate Fresh Jam

Summertime is almost near which also means lots of free time because most of our kids will be out of school. Wo why not make them busy and let them engaged in something worthwhile.

For the first time ever, budding songwriters will be given a chance to collaborate with today’s hottest OPM artists. Colgate Fresh Confidence will allow the youth to say their piece on love and relationships, empowering their fellow youth, having great confidence and achieving their dreams, together with their music idols all through social media.   

This fresh way of composing song lyrics is in tune with this generation’s penchant for social media. The campaign kicked off with a call for aspiring artists to register on Facebook, where participants from Manila, Cebu and Davao were selected for a songwriting workshop.

The lucky young artists enjoyed a mind blowing experience that not all aspiring songwriters get to experience: to be mentored by some of the biggest names in OPM music today, which included Kean Cipriano and Lem Belaro of Callalily, Miggy Chavez and Mong Alcaraz of Chicosci, Eunice Jorge of Gracenote, and flip-top rap artist Abra. They also applied what they learned by composing a song with their mentors, and performing the song in front of the other participants in less than 2 hours! A total of 17 unique and catchy songs were created in the 3 workshops. All of these songs are showcased in the official YouTube Channel of Colgate Philippines.

Ang galing nung nangyari kasi kahit sila yung mine-mentor namin, kami rin natuto sa kanila in the process. Na-inspire uli akong mag-compose ng songs” says mentor Lem Belaro.

It only got more fun from there. The second phase encouraged the entire nation to collaborate on a song. To kick things off, Callalily, Chicosci, Gracenote and Abra composed and released a melody and a chorus that tackled topics of particular interest to the youth: love and relationships, youth empowerment, and achieving their dreams. The participants sent their lyrics with the hashtag #ColgateFreshJam to create the next big hit song of the youth. The artists then let the magic unfold as the different voices from the crowd-sourced lyrics are put together to complete the songs and ultimately become the anthem of the youth. The completed songs will not only be heard nationwide over the radio, but it will also be launched in a series of concerts.  

Kean Cipriano, lead singer of Callalily, is excited about this project, “Sa totoo lang, ang daming gustong sabihin ng mga kabataan ngayon. Ngayon lang din nangyari na we have a unique chance to make music with them. We would like to hear their voice, and this is the best way to do it--by engaging them through music.”

The songs will be officially launched on March 28 at the Colgate Fresh Jam Concert Tour, which will feature performances by the aforementioned artists, and will be hosted by Nikki Gil at the SM North Edsa Skydome. The night will be a celebration of not just the local music scene, but also the youth’s achievement in creating a song that best embodies the voice of their generation. Colgate Fresh Jam will also hold provincial concerts with performances by Callalily and local bands in Matina Town Square, Davao on March 7 and Mango Square, Cebu on March 14. Fans can enjoy the night by simply purchasing any Colgate Fresh Confidence 145 ml variant and presenting an official receipt at any SM Tickets branches.

So what else are you waiting for? Start writing and posting to make the whole world sing only with Colgate Fresh Jam.

Tuesday, March 4, 2014


My little boy woke up early today. Yes! Its not his usual late morning wake up time. He is about to have a great day because it’s the Jollitown Caravan Event here in Calamba City, Laguna.

When we reached LCC Auditorium (event venue), there was already a long queue but in a matter of minutes we were ushered inside the hall by Jollibee crews. The auditorium was already filled with lots of people, still we were able to find seat at the side bleachers near the stage area. There was a huge crowd and according to a store manager, this year’s event has a big turn-out, about twice the number of those who attended last year. And it was really overwhelming for them.

To be able to participate in the event you have to purchase a ticket which costs 175 pesos. It is inclusive of entrance to the event for one kid and one companion; a Jollibee meal ( 1pc chickenjoy with plain rice, 1pc regular yum, 1pc tetra juice drink); and a souvenir Jollibee plastic tumbler. It also earns you a raffle ticket where they gave out Chickenjoy buckets to lucky participants. Oh! I love that so much but today seems not so lucky for us because we didn’t won in the raffle, ha!ha!

The program began with a prayer and the singing of the national anthem. Afterwhich a retro dance presentation by some Jollibee crews. It’s a treat for all the moms and dads who were there and who would not feel like dancing to the tunes of "Buttercup", "Just Got Lucky", "Rico Mambo" and other new wave hits.

There was also a modern dance presentation, a ballet dance and song renditions from some young Calamba talented young girls and JKC members. But nothing more excites the kids and everyone when the Jollibee mascots appear on the stage. So there’s Jollibee, Popo, Hetty, Twirlie and Yum. It seems everybody’s cheering and so excited just like my little boy Ivan did.

There were also different activity booths like the photo booth, face painting and the Jollibee store where they sell various and exclusive merchandise and registration for the Happy Plus Card.

The Jollitown Caravan is being organized by Jollibee Foods Corporation, in its quest to reach-out to its many customers they bring the musical caravan to various areas in the Philippines especially the provinces. The caravan program features some of the segments that are included in the Jollitown Kids Show. The main idea is to bring the magic of Jollitown to more kids nationwide and through this musical and story-telling, they hope to convey to everyone that Jollibee is a perfect place to have fun and make friends. As the magic of Jollitown reached more children across the country, Jollibee continued to spread positive values, lessons and experiences to help them live a brighter, jollier life.

It was our very first time to attend this caravan event and as my little boy Ivan, my nephew and my niece said, we are looking forward for next year’s schedule.

Thank you Jollibee for meeting you today and bringing your magic to us.

About Jollibee:
Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA, Vietnam,Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing itself as a growing international QSR player.

Saturday, March 1, 2014

Introducing AVON Life Kids

AVON, a brand that is a leader in cosmetics, fashion and home has now come up with one of its newest line of products. Introducing the new AVON Life Kids nutritional supplements.

Just like any other mom, our children's health is a top priority thus we always seek for the best.

Avon Life Kids VITA-GROW is a multivitamin support for growing kids, it contains 8 vitamins and 8 minerals plus:
  • CGF (Chlorella Growth Factor) that's high in nutritional value and rich in amino acid and protein that enhances cell growth and increases body mass to promote healthy growth in children
  • Colostrum, a milky fluid that comes from mammals and is rich in proteins, carbohydrates, fats, vitamins, minerals and antibodies that fight bacteria and viruses. Research shows that antibody levels in colostrums can be 100 times higher than levels in regular cow's milk.

Avon Life Kids Vita-Grow is the very first kid's nutritional supplements that is in chewable choco flavor. One bottle contains 60 tablet and sells at 499 pesos.

AVON Life Kids SMARTAMINS contains nutrients that help enhance your child's brain development. It has:
  • DHA (Docosahexaenoic acid) an omega-3 fatty acid that is the primary components of the brain. Diet rich in DHA improves mental development, learning ability, and eye vision.
  • Taurine is an amino acid that helps brain development and enhances memory.
  • Zinc helps increase mental performance and cognitive function.

Smartamins sells at 399 pesos with 30 soft gel capsules per bottle.

All of these products are FDA approved.

VITA-GROW and SMARTAMINS are available beginning today at all AVON branches, see your favorite Avon Lady now. You may also like Avon on Facebook and follow them on Twitter for more product updates.

About Avon:

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through approximately 6.5 million active independent Avon Sales Representatives. Avon's product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, ANEW, Solutions, Skin-So-Soft, Advance Techniques and Avon Naturals.

In the Philippines, Avon has been in operations since 1978 when it entered the beauty market with the purchase of local beauty company Beautifont. The company name officially changed from Beautifont by Avon to Avon Cosmetics, Inc in 1983. Now Avon Philippines celebrates more than 30 years of making women’s dreams come true through its beauty products, earning opportunities and advocacies.