Summertime is almost near which also means lots of free time because most of our kids will be out of school. Wo why not make them busy and let them engaged in something worthwhile.
For
the first time ever, budding songwriters will be given a chance to collaborate
with today’s hottest OPM artists. Colgate Fresh Confidence will allow the youth
to say their piece on love and relationships, empowering their fellow youth,
having great confidence and achieving their dreams, together with their music
idols all through social media.
This
fresh way of composing song lyrics is in tune with this generation’s penchant
for social media. The campaign kicked off with a call for aspiring artists to
register on Facebook, where participants from Manila, Cebu and Davao were
selected for a songwriting workshop.
The
lucky young artists enjoyed a mind blowing experience that not all aspiring
songwriters get to experience: to be mentored by some of the biggest names in
OPM music today, which included Kean Cipriano and Lem Belaro of Callalily,
Miggy Chavez and Mong Alcaraz of Chicosci, Eunice Jorge of Gracenote, and
flip-top rap artist Abra. They also applied what they learned by composing a
song with their mentors, and performing the song in front of the other
participants in less than 2 hours! A total of 17 unique and catchy songs were
created in the 3 workshops. All of these songs are showcased in the official YouTube
Channel of Colgate Philippines.
“Ang galing nung nangyari kasi kahit sila
yung mine-mentor namin, kami rin
natuto sa kanila in the process. Na-inspire uli akong mag-compose ng songs” says mentor Lem Belaro.
It only got more fun from there. The second
phase encouraged the entire nation to collaborate on a song. To kick things
off, Callalily, Chicosci, Gracenote and Abra composed and released a melody and
a chorus that tackled topics of particular interest to the youth: love and
relationships, youth empowerment, and achieving their dreams. The participants sent
their lyrics with the hashtag #ColgateFreshJam to create the next big hit song
of the youth. The artists then let the magic unfold as the different voices
from the crowd-sourced lyrics are put together to complete the songs and
ultimately become the anthem of the youth. The completed songs will not only be
heard nationwide over the radio, but it will also be launched in a series of
concerts.
Kean Cipriano, lead singer of Callalily, is
excited about this project, “Sa totoo
lang, ang daming gustong sabihin ng mga kabataan ngayon. Ngayon lang din
nangyari na we have a unique chance to make music with them. We would like
to hear their voice, and this is the best way to do it--by engaging them
through music.”
The songs will be officially launched on March
28 at the Colgate Fresh Jam Concert Tour, which will feature performances by
the aforementioned artists, and will be hosted by Nikki Gil at the SM North
Edsa Skydome. The night will be a celebration of not just the local music
scene, but also the youth’s achievement in creating a song that best embodies
the voice of their generation. Colgate Fresh Jam will also hold provincial
concerts with performances by Callalily and local bands in Matina Town Square, Davao
on March 7 and Mango Square, Cebu on March 14. Fans can enjoy the night by
simply purchasing any Colgate Fresh Confidence 145 ml variant and presenting an
official receipt at any SM Tickets branches.
So what else are you waiting for? Start
writing and posting to make the whole world sing only with Colgate Fresh Jam.
