Thursday, September 22, 2016

Novuhair Supports Alopecia Areata Awareness in Celebrating Inner Strength

September marks the month-long commemoration of Alopecia Areata awareness worldwide. Alopecia areata is a condition when hair loss occur due to faults in the immune system attacking the hair follicles which results in partial or total loss of hair on the head and other parts of the body.

Leading this year’s celebration in the country is Alopecia Philippines, a group founded by singer and songwriter Abby Asistio in 2012. She has been championing the cause of empowering citizens with this condition.

Abby is no stranger to alopecia, having been diagnosed with alopecia areata since she was four years old. Abby’s decision to come out in public with her condition was a major turning point in her life. 

On September 2012, Abby decided to start an online campaign in time with Alopecia Awareness Month by inviting family and friends to pose with the double “A” (inverted “V”) sign using their fingers on the photo sharing site, Instagram. It quickly caught on and Abby was overwhelmed by the response from netizens, with over a thousand photo contributions to date.

This paved the way for the beginnings of Alopecia Philippines. It aims to raise awareness about alopecia and correct common misconceptions and perceptions about it, provide encouragement to people afflicted with it, and create an online support community for them. 

Inspired by Abby’s honesty and courage, men and women, kids and teens from different walks of life began sharing their own stories and struggles living with alopecia. What started out as a group of ten is now more than 300 members strong and its Facebook page – Alopecia Areata Awareness, draws followers from all over the world.

Novuhair has been supporting the cause for Alopecia Philippines through Abby Asistio. Abby have been using the brand continuously since March 2013 and she has only praises to share using the product.

Nature has provided a safe and effective answer to hair loss and scalp disorders. Novuhair is the only topical scalp lotion in the market that has the highest concentration of natural ingredients, FDA-certified and ACD-compliant. Novuhair is a homegrown, proudly Philippine-made product that is globally competitive.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit, like the brand’s official Facebook Page at Novuhair Official, Instagram: @NovuhairOfficial and follow it on Twitter at @NovuhairNatural. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and

Abby Asistio Alopecia Awareness Youtube Link:

Brown4Good: A Better Health Among Filipinos

The Department of Agriculture, in its continuous effort to promote responsible rice consumption that aims to help achieve rice self-sufficiency, increase the income of farmers, and promote better health among Filipinos, the Department of Agriculture (DA)launched on August 30, 2016 the #BROWN4good challenge. The #BROWN4good challenge is a social media propaganda that aims to encourage more Filipinos to eat brown (unpolished) rice regularly in order to get and give the following goodness:

1. Personal goodness. Brown rice has more proteins, antioxidants, fiber, vitamins, and minerals compared with white polished rice.  Thus, it would make the consumer healthier.

2. Goodness to the farmers.  Farmers could double their income because they will be able to directly market their rice to food establishments and retailers.  On the other hand, consumers would be able to buy it at a lower price.

3. Goodness to the country.  Brown rice has 10% higher milling recovery, thus adding 10% to our rice volume.

4. Goodness to others.  For every challenge completed DA will feed one less fortunate Filipino with brown rice.

The Department of Agriculture also encourages the support of different government agencies to take part in the promotion of unpolished rice, particularly the #BROWN4good challenge through the following:

1. For government agencies' staff  to eat brown rice and start their #BROWN4good challenge networks among their families, friends and colleagues.

2. Make brown rice (cooked and raw) available in their cafeterias.

3. Serve brown rice instead of white rice during events, forums, seminars, trainings, conferences, feeding programs, and other similar activities.

4. Promoting the #BROWN4good challenge to their clientele through quad-media and other services

To take on the #BROWN4good challenge, cook at home or order brown rice from your favorite food establishments, snap a photo of the meal, post it on your social media accounts (Facebook, Twitter, Instagram, etc.), caption it with #BROWN4good and#(your region), and challenge family and friends to do the same.  For every hastag of #BROWN4good quoted per region, DA will donate a cup of raw brown rice to help feed less fortunate Filipinos in different charities nationwide.  To be counted, however, the account and post must both be set to Public.