Jollibee’s Maaga ang Pasko South Luzon Launch

Jollibee, the Philippine’s leading fast-food chain is celebrating a much jollier and happier early Christmas celebration with the launch of its “Maaga ang Pasko”, annual toy and book drive, now on its 20th year.

The original Jolly Toy Scout Mr. Aga Muhlach, a local celebrity, treated the excited crowds at Jollibee Canlubang with a re-arranged version of the Maaga ang Pasko theme song. The song was made more upbeat and livelier, as he was joined by the Lumen Anima Chorale.

After the joyous caroling, Aga initiated the dropping of the toy and book donations in the Maaga ang Pasko collection box. There were also other Jolly Toy Scout members who went around the area to collect toys and books from customers and guests.

The Maaga ang Pasko donation drive was formally launched at Jollibee Greenmeadows in Quezon City. As an advance thank-you gesture to donors, Jollibee had The Voice Kids winners and new Jollibee Club endorses, Lyca Gairanod, Darlene Vibares and Juan Karlos Labajo, as they wow the crod with their singing prowess. The campaign also kicked-off in North Luzon with teen idol and Cheesy Bacon Mushroom Yum endorser Nadine Lustre.

‘2014 marks the 20th year of our Maaga ang Pasko campaign,” said Jollibee Vice President for Marketing Harvey Ong. “Sa patuloy na suporta n gating mga Jolly Toy Scouts sa lahat ng sulok ng Pilipinas at maging sa ibang bansa, sigurado kaming magiging tunay na pinakamaaga, pinakamahaba at pinakamali ang Pasko ng mas maraming batang Pilipino ngayong taon.”

As shared by Mr. Aga Muhlach, this campaign greatly touched his personal life because what was just a simple dream of sharing the blessings that he is getting,20 years ago, it became one of the longest and biggest advocacy campaign in the Philippines right now. And jokingly, he said maybe even I closed my eyes as I age, it will always remain, my name will remain no matter what because the name “AGA” in “Maaga ang Pasko” will always be there. Hopefully this is a legacy that he can even passed on to his kids, whom he is personally teaching the values of sharing and being humble in everything and about having a simple life. He said, until now my kids don’t have their own iPad, “they can borrow from us, but they don’t own it yet’. 

Personally, I am taking it as a good gesture, considering that they can afford to buy one and yet, they consider it not a necessity.

Marking the campaign’s 20th year, there will be 20 caravans across the country this December who will be distributing the collected toys and books from customers and Jollibee employees. To date, accordingly there are already 1.5 million units of books and toys collected and they are assuming, more and more are coming in.

Make this year’s Christmas season the jolliest ever for children across the nation by donating new or pre-loved toys and books to Maaga ang Pasko boxes which are located in all Jollibee stores nationwide. To make an online donation, visit www.jollibee.com.ph and click on the Maaga ang Pasko microsite.

My little boy Ivan bid good-bye to one of his pre-loved book and donated it, as I explained to him the book is now of less use to him therefore it will be of greater use if he will donate it and let another kid be able to enjoy it.

Jollibee Family Bee Day at Nuvali

It had been a great day. The sun was set up high as me and my little boy headed to Nuvali grounds in Sta. Rosa, Laguna to celebrate with other families for the Jollibee Family Bee Day Grand Picnic.

Same with us, thousands of others converged in five different venues across the country and enjoyed a fun-filled afternoon.

This event was held simultaneously at the Quirino Grandstand in Manila; Bayanihan Park in Pampanga; Plaza Independencia in Cebu; Crocodile Park in Davao and here at Nuvali Fooball Grounds in Sta. Rosa, Laguna.

“We are very excited to mount an event of this magnitude that celebrates the Filipinos’ love for bonding over good food. We are very happy with the turn-out and pleased to see everyone enjoying the company of other people whom they treat like family. Talagang dito sa Jollibee, ang sarap maging pamilya,” said Jollibee Vice-President for Marketing Harvey Ong.

Famous celebrity Ms. Marian dela Riva thrilled the crowd with her giggling song and dance performance. Pop prince Erik Santos and Moonstar88 band also crazed everyone.

Stilt walkers, jugglers and a musical band paraded around the grounds along with the different Jollibee mascots that was a sure delight especially for the kids. My little boy Ivan had a real grand time queueing up several times at the giant inflatable slide and at the basketball shoot out. Each kid was given a special toy treat if he got that shoot correctly. There was also a giant picnic basket and a special photo frame installations to capture those wonderful moments.

By turning an ordinary summer afternoon into a fun-filled celebration with exciting entertainment from some of the country’s leading celebrities and bands, outdoor fun and games and great-tasting food, the country’s number one family fast-food chain truly enabled thousands of families to celebrate the grandest picnic ever.

Thank you again Jollibee for making us part of this truly memorable event.

JOLLITOWN CARAVAN EVENT in CALAMBA

My little boy woke up early today. Yes! Its not his usual late morning wake up time. He is about to have a great day because it’s the Jollitown Caravan Event here in Calamba City, Laguna.

When we reached LCC Auditorium (event venue), there was already a long queue but in a matter of minutes we were ushered inside the hall by Jollibee crews. The auditorium was already filled with lots of people, still we were able to find seat at the side bleachers near the stage area. There was a huge crowd and according to a store manager, this year’s event has a big turn-out, about twice the number of those who attended last year. And it was really overwhelming for them.

To be able to participate in the event you have to purchase a ticket which costs 175 pesos. It is inclusive of entrance to the event for one kid and one companion; a Jollibee meal ( 1pc chickenjoy with plain rice, 1pc regular yum, 1pc tetra juice drink); and a souvenir Jollibee plastic tumbler. It also earns you a raffle ticket where they gave out Chickenjoy buckets to lucky participants. Oh! I love that so much but today seems not so lucky for us because we didn’t won in the raffle, ha!ha!

The program began with a prayer and the singing of the national anthem. Afterwhich a retro dance presentation by some Jollibee crews. It’s a treat for all the moms and dads who were there and who would not feel like dancing to the tunes of "Buttercup", "Just Got Lucky", "Rico Mambo" and other new wave hits.

There was also a modern dance presentation, a ballet dance and song renditions from some young Calamba talented young girls and JKC members. But nothing more excites the kids and everyone when the Jollibee mascots appear on the stage. So there’s Jollibee, Popo, Hetty, Twirlie and Yum. It seems everybody’s cheering and so excited just like my little boy Ivan did.

There were also different activity booths like the photo booth, face painting and the Jollibee store where they sell various and exclusive merchandise and registration for the Happy Plus Card.

The Jollitown Caravan is being organized by Jollibee Foods Corporation, in its quest to reach-out to its many customers they bring the musical caravan to various areas in the Philippines especially the provinces. The caravan program features some of the segments that are included in the Jollitown Kids Show. The main idea is to bring the magic of Jollitown to more kids nationwide and through this musical and story-telling, they hope to convey to everyone that Jollibee is a perfect place to have fun and make friends. As the magic of Jollitown reached more children across the country, Jollibee continued to spread positive values, lessons and experiences to help them live a brighter, jollier life.

It was our very first time to attend this caravan event and as my little boy Ivan, my nephew and my niece said, we are looking forward for next year’s schedule.

 

Thank you Jollibee for meeting you today and bringing your magic to us.

About Jollibee:
Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA, Vietnam,Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing itself as a growing international QSR player.

Hot Wheels from Kiddie Meals

As with the other kids, my son Ivan likes toys, toys . . . toys.  They are everywhere around the house.  Sometimes I actually tipped on them, ouch! 

I seldom buy him toys that come along with Jollibee Kiddie Meals because I think its of poorer quality and I really don't find them attractive or unique enough.  But I think this one is an exception.  When Ivan told me he wants a toy to come along with his chicken meal, I said "yes" to him.

This one I find cute and its from Hot Wheels.

Battle Bumpers

They call it the Reverb Sound Speeder.  You just need to push the car and let it go.  It also has a side wing accessory for a meaner look.

The car instantly transforms into battle mode when it hits something.  See that missile thing on top of the hood? Yeah it opens up and if you want to close it, just press it down.

Well, all his other toys are from McDonalds Happy Meals. I keep on tracking where they are because I would like to have a collection for keepsake, hopefully!