Sunday, November 18, 2012

Nescafe Philippines Fans Day: A Celebration of 2 Million Likes

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Last Saturday as a way of thanking their 2 million ++ fans, Nescafe celebrated its Fans Day at the SM MOA Music Hall, being the current no.1 top brand page on Facebook. The brand's page was launched in Facebook on July 8, 2009; in December 2011, it reached the 1 million mark, and shortly a year after, in October 23, it held its spot as the no.1 brand page in the Philippines, with 2 million likes.

According to Mr. Mark Castillo, Consumer Marketing Manager of NESCAFÉ in the Philippines. We receive overwhelming support every day on Facebook. One post may get as many as a thousand likes and shares, and comments may reach up to the same level – we’re blown away. It is heartwarming to see people love and understand your product at almost the same level that you do, and through this event we say, ‘Thank you’.” 

The event provided each and every fan participants a series of events, such as interactive video and photo booths, games, and variety shows to reward fans that have made the success of the brand possible. 

Merienda were also served, Nescafe with pandesal - nothing but a favorite Filipino food combination not only during breakfast but all-day long.

Stage programs were hosted by Survivor Philippines castaways Betong and Maey, and sports enthusiast Drew Arellano; also present were YouTube sensation and comedienne, Petra Mahalimuyak with Frank Magalona; top rock bands Callalily, 6 Cycle Mind, and Urbandub sets the concert-stage.

NESCAFÉ shared that from the time it hit a million fans, it has been adding over a thousand fans every day, and now that they’re at 2 million, fans grew daily by over 3,000 likes.
NESCAFÉ Philippines has shown that constant engagement and genuine interest in fans’ opinions will not only earn mass respect, but also garner love. Undoubtedly, the brand’s efforts to add local flavor to its Facebook posts have paved the way for this social media success. Understanding what matters such as friends, families, celebrations of life and love are what brought NESCAFE closer to the hearts of Filipinos.

“This event is a testament that fans and brands go hand in hand in ensuring social media success. We listen, we care, we respond. Your fans will know if you are worthy of their attention, more so, their love, and we cannot be any happier that they gave us both,” says Christophe Stern, Business Executive Manager of NESCAFE in the Philippines.

Launched in 1938, NESCAFÉ today is one of the world’s most popular brands. In the Philippines, NESCAFÉ offers pure soluble coffees, coffee mixes, healthy coffees, premium coffees, and ready-to-drink coffees. For more information, visit our website at, like us on Facebook at, and follow @NescafePH on Twitter. 

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