Thursday, February 27, 2014

Chic Driven Empowerment Expo: Bloggers Event

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Today I went down early to the metro to attend a Brunch event for bloggers. It was something exciting for me because its all about women empowerment and its happening at the newly opened Azumi Hotel in Alabang. I seldom go to events because I am province-based, the metro traffic is something frightening and exhausting for me. But sometimes there are things that I can' resist.

The event was a Bloggers Brunch for the upcoming Chic Driven Empowerment Expo to be held at Alabang Town Center on March 28 - 30, 2014. It was hosted by the dashing Ms. Issa Litton and the beautiful preggy Jeanette Tuason. Ms. Issa I knew is a theater actress and Jeanette is a column writer of the Philippine Daily Inquirer (PDI). Yeah! quite women power they are.

So the Chic Driven Expo actually is an off-shoot of her PDI ChicDriven column which is all about motoring. You got it right, Jeanette is an expert when it comes to motoring, quite enthusiastic because it seems motoring used to be a man's world.

In celebration of International Women¹s Month, Zest Asia Inc. has organized the Chicdriven Women Empowerment Expo happening in Alabang Town Center Atrium on March 28-30, 2014.  This community development event aims to arm women with the different tools, information and skills to help them achieve having it all, the Chicdriven way.

Inspired by the overwhelming response to the Chicdriven Column in Philippine Daily Inquirer Motoring section, this celebration of women empowerment is supported by Alabang Town Center, Bridgestone Tires, Toyota Motor Philippines.  The expo offers free seminars and workshops on topics such as road safety, auto maintenance, fashion, beauty, parenting, life balance, health and wellness.  Other highlights include the Electrolux cooking demo By Chef Bruce Lim, and a Makeover station by BYS cosmetics.  Partners including Standard Insurance, Marie France, Brabantia, Garden barn and Tuason Racing School will offer exciting booth demos and workshops during the expo.

“We wanted to make an event that will bring together different women’s group and advocacies in one celebration.  We want the community to be engaged as active participants and not just passive spectators," explains Jeanette Ipapo-Tuason, author of the Chicdriven and organizer of the expo. “Each seminar represents an advocacy and is co-hosted by a civic or advocacy group such as Zonta Club Alabang, Mommy Mundo, and parent’s associations of the different schools in the south,” she added.

The Chicdriven Women Empowerment Expo will run from March 28-30, 2014 at the Alabang Town Center Atrium and will be open during mall hours. The event is also supported by Fringe Salon, Fitness First, Melissa and Doug, Ogalala, Safety 1st, Pigeon, and Gluta White, Has  Media Partners are Metro, Working Mom, Chalk, Lifestyle Chanel, E! and  For Seminar Schedules, please visit ChicDriven on Facebook for updates and promos or email them at

We had a hearty lunch with matching delightful desserts at the event and a tour of the new Azumi Hotel. Read my other blog post here.

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