Wednesday, July 25, 2012

Celebrating "Femme Power" with Couleurs La Femme

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Some weeks ago, Couleurs La Femme and its healthcare partners and media came together to celebrate its product line that offers Filipino women choices for the lives they desire. It was grandeously celebrated with lights, color and creative expressions.  Actually it was my first time to attend an event like this one.

Held at One Esplanade, with its chic, contemporary interiors and breathtaking views of the Manila Bay sunset, Couleurs La Femme made a bold statement that a new Filipina is on the rise - and, with it, the desire to design her life according to her terms and the choices she wants to make.

According to Ms. Ludy Geraldez, Marketing Representative for Couleurs La Femme, "We created Couleurs La Femme with the modern Filipina in mind, knowing that more Filipinas these days want to savor the very best that life can offer while balancing the demands of their families and careers.  Couleurs La Femme is for the woman who doesn't just have a life, but has a lifestyle". 

Distributed by Cynosure, an all-Filipino pharmaceutical company that focuses on women's health and wellness, Couleurs La Femme is a line of oral contraceptive pills that is specially formulated to help women achieve beauty, balance, vitality and freedom.

Geraldez adds, "What we are celebrating is more than just options for women today, we are celebrating the rise of the Filipina - a woman who can take on the world with equal amounts of determination, vivaciousness, and joie de vivre".

Underscoring Couleurs La Femme's bold statement were bright splashes of color and movement from a fashion show, performances by Airdance and The Bloom Brothers, and stylishly-curated lifestyle hubs.  Guests were also treated to a sumptuous cocktail spread, free-flowing drinks, and a raffle of luxury fragrances and jewelry.

Geraldez concludes, "Tonight is all about celebrating beauty, balance, vitality, and freedom - about raising our glass to the Filipina who wants to have it all, simply she can."

Couleurs  La Femme  is  available  in  Mercury Drug  and  Watsonbranches and  selected  drugstores.  It  is recommended that women see their gynecologist or healthcare provider for more information.

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