21st National Retail Conference (NRCE) and Stores Asia Expo.

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Converging with the campaign "why Its More Fun in the Philippines", the Philippine Retailers Association (PRA) slated the country's biggest retail industry event on August 9 &10, 2012 at the SMX Convention Center in Pasay City. In the PRA tradition, the National Retail Conference (NRCE) also mounts its twin event, the Stores Asia Expo, the country's premier exhibition of retail suppliers and service providers.

The Philippine Retailers Association first came into being as the Chamber of Philippine Department Stores and Retailers, Inc. (CPDSRI)in 1976.  In 1991, after winning the bid to host the 6th Asian Retailers Conference and Expo, the bi-annual event of the Federation of Asian Retail Associations (FARA), the Chamber changed its name into Philippine Retailers Association and adopted the now famous shopping bag logo.

This gathering will be top-billed by the Tourism Secretary himself, Ramon Jimenez to speak on the campaign's synergy with retail industry growth and more fun shopping experiences.  In addition, Coca Cola's President and CEO William Schultz will also be there to deliver the keynote speech on the opening day of the conference.  Coca Cola which celebrates its centennial year this 2012 is among the well-loved brands in the Philippines.  Coca Cola's participation in this year's NRCE is expected to further elevate the "fun" aspect of the conference as the brand celebrates "100 Year of Happiness."

Each year, NRCE invites experts from the retail industry and other related sectors to cover relevant aspects of retailing.  Chief among the bevy of topics at this year's NRCE are strategies for driving growth and customer engagement. It is expected that there will be around 800 retail owners, suppliers, CEOs and top level executives to attend the 2-day gathering.

I assumed therefore that it will be such an exciting series of events with the retail conference and expo merged into one such huge gathering which will surely set fire among avid enthusiasts. With the primary aim of elevating customer experience and to make a difference, "why its more fun in the Philippines."

Participants will also gain more insights on the competitive edge of socially responsible businesses and the retailers role in advocating a sustainable lifestyle.

Each day's program will feature two round-table discussions. The morning topic will be all about "digital marketing and online commerce;" afternoon session on the other hand is about "competitiveness and success of local brands."  On the second day, there will be discussions on retail entertainment, which is all about "creating a new level of customer experience." The last topic will dwell on the "new turks of retailing."

I wish they can take time to tackle as well, all about "consumer protection".  Retailing should not be limited with brand promotions and making an edge.  These entrepreneurs should also look on the other side. 

Also that they should take note on "how to keep customers happy and loyal, such they will always keep coming back and therefore equates to good business. I myself had experiences of good product to buy but the company's employee's attitude is one consideration that hampers me from coming back.  My tendency is just to find a substitute product because I don't want to go through the same bad experience again.  It is but important that retailers/entrepreneurs take extra effort on more than attracting new customers, is how to keep them. The end result, the customer himself will naturally spread about the business, indirectly helping it to grow.

To register for this event, you can download the registration form here. Full details of the conference program can be found here.

The 21st NRCE is proudly presented by PLDT Alpha Enterprise, SM Department Store, Hewlett Packard, Robinsons Malls, Araneta Center, Ayala Malls, Meralco, IBM Philippines, DHL Supply Chain Phils., Inc., Festival Supermall, Wilcon Depot, Celine, The Philippine Star, Business World, ABS-CBN, Schutzen, Mobext., Inc. Crossover 105.1, Entrepreneur, Focalcast, Q Creatives, Cylix Technologies, Mediamagnet, Catalyst Media, Infinite Grafix, Travel Club , APL Logistics, Avolution, Live Media, Starmall and Bayantel.

Fore more information about the 21st NRCE visit their website at http://www.nrceph.com/  or contact the Philippine Retailers Association at (02)687-4180 to 81 or email info@philretailers.com or ebbs@philretailers.com

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